SentIMAGi
Content generation is the quintessence of online social interaction and news updates. A significant portion of the information transmitted via content generation is not only textual, but also visual (i.e., images and photographs). We note that in 2011 the estimated number of images uploaded to Flickr per day were 4.5 million. Part of this generated content contains reference to a variety of brands, and other named entities, such as persons, companies, locations. Recent brand monitoring technologies rely mostly on the textual aspect of content to derive the underlying public sentiment with respect to a brand, essentially ignoring the wealth of – constantly increasing – visual content.

SentIMAGi creates a powerful brand monitoring and reputation management framework, exploiting multi-modal sentiment analysis methods and information summarization. The aim of the framework is to provide an efficient but complete view of the public sentiment towards different aspects of a brand.

•    SentIMAGi discovers or exploits existing aspects of brands or products
•    determines the public sentiment towards these aspects in text and images
•    provides efficient yet complete reports through intuitive visualizations.